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The Business of Belief


How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe.

By Tom Asacker

A deceptively simple, short read … about an hour.  But then you read a bit again, and then another and another. “The very first thing leaders do is choose a particular audience and develop a visceral understanding of their beliefs and especially their desires.” Tom Asacker takes us an insightful journey of how beliefs shape what we do, who we follow, what we buy.

Strongly recommended for anyone who has to influence others, or wants to choose a new path for themselves.

Simplifying Complexity is Powerful

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#1  Can You Say, “My business is flourishing”?

flour·ish v. 1. To grow well or luxuriantly; thrive. 2. To do or fare well; prosper.  3. To be in a period of highest productivity, excellence, influence.

How would it feel when asked, “How’s your business?” and you could reply, “Flourishing.” Take a moment…think about it.

Can you say your business is flourishing? When we ask business leaders, most would love to have a thriving business, most don’t, and most don’t think it’s possible. In fact, expectations have sunk to all time lows. That is, except those who have chosen Read more or share… »

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Competitive Markets and the Rule of Three

by Jagdish N. Sheth and Rajendra S. Sisodia

This research explains the relationship between profitability and market share. The research studied 200 industries, finding consistent patterns in market share and profitability, regardless of industry. In mature industries with many competitors, only three will eventually dominate through size and economies of scale. The only others who will not wind up competing in “the ditch” are those who have strategic control of a niche.

Download the article

Simplifying Complexity is Powerful

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The Flywheel Effect by Jim Collins

What drives success – the kind that increases the value of your company year after year?

Whether you call it a recession or not, the economy, and consumer confidence, continue to act as if we are in one. Ninety percent of businesses today have the same #1 objective: growth. In stagnant markets, this makes for an incredibly competitive environment, with stronger companies exploiting every weakness of their competitors.

There are no silver bullets. Sustained revenue growth comes from focused, coordinated, correctly sequenced improvement in a very specific set of skills.

The summary of Jim Collin’s research, Good to Great — The Flywheel Effect, is a great start to understanding those steps.

Read the Article: Good to Great – The Flywheel Effect by Jim Collins (Published in Fast Company, October 2001) Read more or share… »

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Three Things I Learned While My Plane Crashed

In this short video, Ric Elias tells of his amazing aha experience – one he experienced during the crash of Flight 1549 on the Hudson River, on which he had a front-row seat.

What we would add to Ric’s story…

Ahas fundamentally change us for the better. The solution to a problem suddenly becomes clear. We see priorities more clearly. But more importantly, we act on them. The insight is so clear it is impossible not to do something with it.

We shouldn’t wait for a plane crash to experience an aha. We should seek them out. When faced with a problem, ahas are squelched by our past experience, unconscious assumptions, and the sheer momentum of doing things the way we always have. But we can actively challenge these and should.


 3 Things I learned While My Plane Crashed 8-5-13

Simplifying Complexity is Powerful