Case Studies – Creating Competitive Advantage
- $75 million commodity manufacturing business
- In a multi-year decline in a shrinking category
- Results: 21% revenue growth. 85% profit growth. Market share growth.
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- Mid-size financial service business
- Multi-year decline in a growing industry
- 80+ competitors
- 50% key customer turnover annually
- Results: 32% annual growth. 100% retention of key customers annually.
- $40 million specialty manufacturing business
- Loss of $15 million in revenue over two prior years
- High number of competitors
- High customer loyalty at risk
- Internal division over direction
- Results: 5% revenue growth after 1 year. Profitable for first time in 5 years.
- $85 million internet-based delivery service
- Double-digit revenue declines
- Customer retention below 35% and declining.
- Results: 43% increase in retention within 1 year. 26% revenue growth.
- Mid-size financial products business
- Category shifting from physical format to web-based electronic format
- Multi-year declines in shrinking category
- Results: 11% revenue growth. 30% profit growth. Market share gains after 1 year.