Case Studies – Creating Competitive Advantage

 

  • $75 million commodity manufacturing business
    • In a multi-year decline in a shrinking category
    • Results:  21% revenue growth.  85% profit growth.  Market share growth.
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  • Mid-size financial service business
    • Multi-year decline in a growing industry
    • 80+ competitors
    • 50% key customer turnover annually
    • Results:  32% annual growth. 100% retention of key customers annually.

     

  • $40 million specialty manufacturing business
    • Loss of $15 million in revenue over two prior years
    • High number of competitors
    • High customer loyalty at risk
    • Internal division over direction
    • Results: 5% revenue growth after 1 year.  Profitable for first time in 5 years.

     

  • $85 million internet-based delivery service
    • Double-digit revenue declines
    • Customer retention below 35% and declining.
    • Results:  43% increase in retention within 1 year.  26% revenue growth.

 

  • Mid-size financial products business
    • Category shifting from physical format to web-based electronic format
    • Multi-year declines in shrinking category
    • Results: 11% revenue growth. 30% profit growth. Market share gains after 1 year.