The Business of Belief
How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe.
By Tom Asacker
A deceptively simple, short read … about an hour. But then you read a bit again, and then another and another. “The very first thing leaders do is choose a particular audience and develop a visceral understanding of their beliefs and especially their desires.” Tom Asacker takes us an insightful journey of how beliefs shape what we do, who we follow, what we buy.
Strongly recommended for anyone who has to influence others, or wants to choose a new path for themselves.